The Four Methods to Get Anyone to Do Anything
In today’s socially connected world, turning everyday consumers into opinion-sharing advocates is a key to success. Join BzzAgent CEO, Dave Balter, as he shares the secrets learned from motivating real people to generate hundreds of millions of opinions about products and services.
Dave Balter is an innovation-obsessed builder of companies, often as a Founder/CEO but occasionally as a Board Member, advisor or investor. He is currently the CEO of BzzAgent, Inc., which he founded in 2001 and sold in 2011 to dunnhumby, a division of Tesco PLC (LSE: TSCO). In addition to his BzzAgent CEO duties, Dave now serves on the Global Executive Team for dunnhumby. Dave is Executive Chair of Smarterer, which assesses digital, social and technical skills, and is an active investor and advisor individually and as part of Boston Seed. Dave helped launch Intelligent.ly, a classroom space that helps professionals learn what they need to win from people who have done it before, is a mentor with Tech Stars, and sits on the advisory board of the Massachusetts Innovation & Technology Exchange.